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Advertising Agency in Boston Massachusetts

Hiring an advertising agency can be expensive, however Brand Identity Guru Inc. is one Boston-based advertising agency committed to making every advertising penny you have work as hard as possible. Regardless of your advertising budget,, Brand Identity Guru knows return-on-investment is your No. 1 goal for those dollars. We’re an advertising agency that achieves that goal for our clients.

Hire us to create and manage your Brand Identity. As your advertising agency, we’ll determine what medium or mix of mediums is best to get your message out, whether that is print, direct mail (with list management), broadcast, outdoor or online. Our staff of copywriters, graphic designers and production gurus will then create a strategically sound campaign that delivers a strong, clear message that cuts through the advertising clutter and slaps your target market upside the head. All creativity and advertising industry buzzwords aside, Brand Identity Guru Inc. is an advertising agency that believes delivering bottom line results to you is our primary job.

Powerful brand + results-oriented advertising = power

Besides delivering sales with effective advertising, there are other benefits to hiring an advertising agency like Brand Identity Guru Inc. Our account planners will delve deep into the inner recesses of your company to find out what makes you tick, and then do the same with your customers. After that, they’ll evaluate the connection between the two—your brand—and initiate strategies to strengthen that connection and enhance the reach of your brand.

Direct Response Advertising

Making it simple for your customers to react to your sales message is what direct response is all about, whether that be in the mail, on the TV or radio, in a newspaper or magazine or on the Internet. Brand Identity Guru Inc. is an advertising agency that knows how to get the response you’re looking for, whether your market is business or consumers. Our team of advertising agency veterans will custom design a program that meets your goals of attracting new customers, stimulating or keeping existing ones, lead generation or creating traffic on your web site.

Online marketing

Brand Identity Guru Inc. is an advertising agency that knows how to work the Internet to put money in your pocket. Our team of interactive marketing gurus can create anything from direct-response banner ads, opt-in permission-based e-mail, e-newsletters and publications.

Promotions and sponsorships

Brand Identity Guru Inc. isn’t limited to just developing effective advertising campaigns and brand strategies. We’re an advertising agency that knows how to create excitement and buzz around your company. That’s what promotions and sponsorships are all about. Whether you have a new product to launch, a grand opening, trade show or an idea for using a sporting event or team to get your message out, Brand Identity Guru Inc. is an advertising agency capable of developing and implementing the right program for you, start to finish.

Strategic Planning

A “strategic plan” isn’t a buzzword. It’s the backbone of your marketing efforts. Operating without one is possible, yes. But without a strategic plan in place, after you accomplish your immediate goals, how to proceed next is a mystery. Strategic planning demystifies the road ahead. Brand Identity Guru Inc. is an advertising agency with the expertise and experience to create a great plan for you.

We call it the Brand Identity Guru Inc. BIGPicture™ strategic planning process. During it, we’ll work with you to develop insights that might change, not only your communications plan, but also the very way you conduct business. Yes, there is much more to this advertising agency than advertising. Our cutting edge experience and expertise enables our clients to achieve their goals with unmatched speed and cost-effectiveness. Bottom line: we’ll get your communications to cut through the clutter at a price you can handle.

If you choose Brand Identity Guru Inc. as your advertising agency, this is how our relationship would typically progress:

I. Strategic research and planning along with business development
II. Evaluate/develop/redevelop brand positioning and corporate identity
III. Planning for creative and media
IV. Conception and production of creative elements and implementation into media
V. Implementation of multi-faceted campaigns
VI. Campaign evaluation, refinement and re-implementation

If you want your company to grow, Brand Identity Guru Inc. is an advertising agency that provides the ideal climate. Why? Because we’re committed to outperforming other agencies and making your marketing dollars outperform expectations. This is not just some pie-in-the-sky company “mission statement.” It’s a core belief and marching order each individual member of our advertising agency holds, not because we tell them to, but because throughout their careers at such firms as Chiat Day, McCann-Erickson, Ogilvy & Mather, DDB Needham, Grey, Deutch, Foote, Cone & Belding, Krupp Taylor and J. Walter Thompson (to name a few) they’ve individually figured out that creating value is the best way to create truly happy clients and keep them. And about those folks with the heavy-hitting advertising agency resumes? They’ll be the ones working on your account. Not mid-level and junior staffers. What does that mean for you? Faster realization of your “vision” for one along with fewer revisions, smaller learning curves and more inspiring work, whether that work is traditional advertising, direct, branding, PR, promotional or database management.

Is your company one that currently has to call in five different marketing firms to get the top-level guidance and service you need in the various marketing disciplines you use? If you choose Brand Identity Guru Inc. as your advertising agency, those days will be over. Our staff has exceptional skill and experience in all the areas you need and is ready to deliver award-caliber solutions on time and on budget.

Just like every person has a personality, every business has a culture that reflects how the business is run and the work it produces. This is ours:

High energy and passion for solving problems, overcoming obstacles, meeting your needs, growing your business and accomplishing your goals as your advertising agency partner.

Integrity and responsibility in telling the truth and keeping our advertising agency’s promises to you.

Creation and incubation of original, innovative, resourceful and unstoppable ideas that will grow your business as if it were our own.

Keeping life balanced for our advertising agency employees. This allows them to continue producing top-level work and maintain their individual standings as the best and brightest in the business.

Not assuming anything exists in a vacuum or “is a given.” By nature, Brand Identity Guru Inc. is an advertising agency that treats every job from the standpoint of first identifying context and then reviewing all possible solutions to get to the right one. Some call this “out-of-box” thinking. At Brand Identity Guru Inc., we call this normal thinking.

Anticipate the needs of our clients both in the near and distant futures. It’s our job to keep an eye on emerging technologies and theories of message dissemination and determine how to keep our client’s communications cutting edge.

Keeping our ego in check by always keeping our clients needs ahead of our own. By nature, we are a service business. And just like any other service business, we must service our customers the best way we know how. How much longer would McDonalds be around if they consistently sold cold, soggy, bad-tasting hamburgers—even if it did do wonders for operating expenses? (Okay, bad example.)