What does brand design mean? Marketing people use “brand design” to describe the visual design elements of a brand experience, such as a graphic logo design and the most salient, stylized facets of a brand.
Brand designers can add to or expand the client's understanding and appreciation for brand design by demonstrating how the brand design connects with customers, how the brand projects the right image, and how it conveys the right information about product benefits.
The brand's effect on buyer's preferences and continued loyalty are the keys. Some advertising agencies talk about building collateral, driving awareness and brand impressions, however these only confuse customers. Branding is about the battle for consumers’ hearts and minds.
Brand design is about designing the customer's experience with the brand. That means from beginning to end, the customer gets an image of your company and products that is value oriented. With each exposure to your brand, they continually pick up on the brands benefits and features. This constitutes your brand's unique value.
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