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Brand Marketing

How important is brand marketing? Most popular products produced today have very few technological or physical differences. The only difference, and the one that matters is their brand image.

The brand image or brand identity convey the benefits and value of the product in persuasive and memorable ways. Take Intel's microprocessors for instance. Most people have no understanding of Intel's competitors microprocessors are better or worse than Intel's. They prefer to buy computers with Intel processors because Intel has made great effort to get their brand known and respected.

Even though Intel's competitors have created faster processors at lower prices, consumers still prefer that recognized brand of Intel's. A strong brand identity is very hard for your competitors to overcome.

Brand Identity Development

Brand Identity Guru Inc.. We've spent most of our professional lives helping companies tap into the strength of their brand image We can help you tap into yours.

Integrating brand-conscious thinking into communications is so critical, so synergistic, yet it’s seldom done by design groups and advertising agencies. Why? It’s just not what they do. Graphic designers don’t understand positioning or branding like we do. And ad agencies are more interested in placing ads in the media. Or creating work that wins awards -for them.

Our total focus, our entire business practice, is based on the maxim that strong brands (new or repositioned) make companies more successful. Here’s the offer. We brainstorm at your office or via conference call, a one-on-one discussion of your branding objectives, for up to 4 hours and we’ll do it for free. Call it confident prospecting.

Pick the brain of a professional branding consultant. Use us as a sounding board. It’s bound to spur some powerful ideas. Whether you need to brand or re-brand products, services or the corporation itself, introduce new products or services or reposition existing ones—here’s a chance to lay a strategic branding foundation to re-energize your entire company. And part one is absolutely free of charge or obligation.

Our Mission

- To be the web design firm small to medium-sized businesses can rely on for all their website needs.
- To be the web design agency that enables small to medium-sized businesses to harness the Internet to positively affect their bottom line.
- To be the web site design agency to provide the complete web solutions for small to medium sized businesses

Our Future

Brand Identity Guru Inc. is a Boston Web Design Company offering the latest in Internet solutions, and we’ll continue to do so in the future. Our ultimate goal is to achieve customer satisfaction no other web site design firm can touch.

Our offerings include: website design, website development, website maintenance, graphic design, logo design and corporate identity, search engine positioning, marketing and multimedia.