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Brand Image Company

Brand Identity Guru Inc. is a hardworking brand image company that works tirelessly to create brands for our clients that work hard to promote loyalty, grow profits, increase marketshare and satisfy customers. Brand Identity Guru Inc. is a brand image company that does it with brand image executions based on solid customer research. Only with that kind of information is it possible for Brand Identity Guru Inc., or any brand image company, to do work that truly connects to your customers. We are a brand image company that does this creatively and effectively.

As your brand image company, a major aspect of our brand research will focus on uncovering every point of contact your company has with its customers and crafting your image within each point of contact in a way that creates a favorable impression in each and every instance. For a good brand image company to do this, it must rely on superior methodology and execution throughout all points of the process. Brand Identity Guru Inc. is a brand image company that does it better than anyone. Another brand image company might be good at execution or research, but for the whole package, you won’t find a better-equipped brand image company than Brand Identity Guru Inc. Call Brand Identity Guru now to set up a consultation and find out how we can make your business more customer-centric. Brand Identity Guru Inc. is the brand image company that delivers.

What’s in a name? A brand

Having a brand image is not a “have or have not” proposition. Everyone has one. The problem is that you might have more than one brand image, depending on whom you ask. You know yourself, but depending on whom you talk to, others may think you’re something completely different. That’s when a brand image company like Brand Identity Guru Inc. can help. Brand Identity Guru Inc. is a brand image company that identifies your most powerful brand image and then works to make it your only brand image.

Choosing the right brand name is very important. Your corporate branding and product branding all hinge not just on brand design, but also on brand naming. Names or words have the ability to move people. Brand name development is just one more facet of quality brand marketing.

The phrase “brand image” gained notoriety when sales patterns began to show that feelings and visuals associated with brands were powerful motivators to purchase products. It isn’t just products that consumers buy. It’s their associated personalities and values. People like people who are like them and value the things they value. The same goes for brands. People will buy products whose brands represent things they value and like, whether it’s fun, power, money, intelligence or numerous other qualities. Sometimes, a brand can be powerfully focused when it’s associated with an actual person who has the same type of attributes with which a company is trying to brand a product, such as, for instance, Chunky Soup and Philadelphia Eagles quarterback Donovan McNabb: hearty, strong and reliable.

Great brand images are instant, positive and unique among competitors. Brand images can be reinforced through such vehicles as packaging, ads, promotions, customer service and word-of-mouth.

Good brand images are easy to see. Volvo is a good one. Immediately you think “safety.” That’s a brand image. A weak brand images, on the other hand, elicits a slower and less certain reaction. What does GM stand for? Who knows? But GM has a few strong sub-brands. Everyone knows what a Corvette is about…HIGH-SPEED FUN!

Brands are important aspects of any business, but unlike money or bricks, mortar and paperclips, a brand is an intangible aspect of business. It lives in people’s heads and is defined by brand advertising and all of that person’s contacts with a company. Improving a brand is, therefore, one of the best marketing tools available because it involves your whole company and in the end, creates happier customers, more loyalty and higher marketshare. Brand Identity Guru is the brand image company best equipped to improve your brand with proven research and consulting services. 

BIG - Expert Brand Image Company
Flash Web Design

Brand Identity Guru Inc. is a Boston based firm that specializes in brand promoting, web design, marketing, logo designs and branding strategy. Our forte is integrating brand identity and brand image and build lasting brand equity while increasing market share. We focus on web site design,, e-commerce design, corporate brand image and graphic design.

Click this link for our Flash Web site. If do not have Macromedia Flash installed on your computer visit our no plug in Web page. Branding is BIG's forte and Flash Web design is an excellent multimedia presentation form that we endorse. Flash does not have to undermine your search engine visibility as it does for most sites. If you've been rejecting Flash because of this, we can assure you that we have successful workarounds. We're the most innovative Boston Search Engine Optimization and Web design firm. We'll make you happy.