• Marketing
  Strategy
• Branding
  Strategy
• Website
  Design
• Search Engine
  Optimization
• Graphic Design
  /Logo Design
• Research
  Techniques
• Download
  BIG Brochures

Search Engine Rankings

High rankings are the holy grail of search engine optimization. For certain, critical keyword phrases, nothing less than first place ranking will do. For instance, your company name may be very valuable in establishing your brand at the forefront. If you share a common company name, then effort will be needed to nudge ahead of other companies. These companies are actually some of your search engine competitors. There are many direct and indirect competitors for that ranking space including aggressive spammers, and those who own or participate in networks of Web sites. We must beat them all.

The search engine listings are a dynamic, competitive marketplace. The rules of competition are similar to other marketplaces and you know that you don't get results in those markets without an effective strategy and a good effort. We all look for a good bargain when shopping for services, however by cutting back on investment in SEO, you are actually increasing lost sales. Generally speaking, the more you invest, the greater exponentially your return. These figures show why.

Figure one shows that a greater percentage of people click on the top ranking listings. So as you get closer to the top ranking, your clickthroughs increase exponentially. Until you get into the top 5, people don't see your link.
	The top ranking listing gets 40% of all clicks and the 2nd listing gets 20% of all clicks. These numbers vary depending on the keywords and on the quality of the first and second listings. If the top listings are spam or off-topic sites, people will go down the list to find something relevant.

Figure Two reveals your return on investment as your rankings climb closer to the top positions. You'll receive many more clicks because most people only see the first 3 ranking sites. If your site captures the top two listings, then this ROI curve is much steeper. Search engines allow sites to have two separate pages to rank for a particular phrase.
	Having the top two positions means you will garner up to 70% of all clickthroughs. If your visible listing is well written by us, you can see even further clickthroughs. If people like what they see in the first couple of ranking sites, they'll have no reason to go further down the list. You want to be first.

Ranking Strategy

Although number one rankings look good, it is extraordinarily difficult to get them. And when you do get them, you may find you've spent all your effort and resources to achieve a ranking on one particular keyword phrase. Some clients find that keyword demand tools were not accurate and the phrase they thought was going to take their business to the top didn't produce, despite the number one ranking.

A more intelligent strategy is to target numerous related phrases and achieve a top ranking on all of them. This can generate ten times the traffic or more. And, it creates a variety of traffic. For instance, if you target baseball shoes, baseball bats, and baseball equipment, you're not going to lose much because each phrase is similar. The effort to rank on one of them is going to support the others. The reason BIG is so effective in this type of strategy is how we develop content and carry out linking on your site.

Discover for Yourself

Type in any combination of these keywords in the search boxes below and see what you find:  Brand Identity Brand Image Corporate Branding Company

These are results we achieve consistently with all of our clients. If your site is ranking well on some good phrases and you need more exposure on a wider range of relevant keyword phrases, then we can help you.

Brand Identity Guru Inc. is a top Boston Search Engine Optimization services company. Our combination of resources, planning, decision making, content development and experience in strategy, makes us the right choice for your organic search engine optimization. There is no better value.