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Logo DesignHow critical is a logo design? Suppose you could have all the products Nike can make but not the use of its logo—or have its famous logo but no product. Which would you choose? It’s not a trick question. But it demonstrates the power of logo design. Think of it this way. If you could take the products or services your company produces, but not its brand identity and logo design, how well would they sell? The truth is, people don’t only buy your products and services. They buy your promise, reputation and identity—which your logo design represents. I’m inviting you to increase your company’s brand strength by designing a new corporate logo or product logo. We also help you with brand positioning and re-positioning your current corporate logo. Does your logo say precisely what it should say? Or what you wish it would? Internal and external factors move corporations in new and different directions. Logos can lose their meaning. Many famous companies have successfully introduced a new logo or re-positioned existing ones. Think of Verizon, Kmart, Burger King or even the United States Post Office. Brand LogosIntegrating brand-conscious thinking into a logo design is a critical step that can re-energize an entire company. Yet graphic design groups and ad agencies seldom do it. Why? It’s just not what they do. Graphic designers don’t fully understand positioning or branding. And ad agencies are more interested in placing ads in the media. Or creating work that wins awards—for them. Our total focus, our entire business practice, revolves around strengthening brands and creating logo designs. In this case, you may be able to achieve it by introducing a new logo, or repositioning an existing one. Let’s plan to review your corporate/product logo or talk about a new logo design. The meeting or conference call is totally free of charge and no obligation—an offer for up to 4 hours of our time. Whether you need to brand or re-brand products, services or the corporation itself, introduce new products or services or reposition existing ones—here’s a chance to use a strategic foundation to re-energize your entire company. Call the Brand Identity Guru Inc. at 508-238-4347 or email me at sales@brandidentityguru.com. Let us bring our energy to your logo design project and see how powerful it can be. |
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Brand Identity Guru Inc. |