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Marketing CompanyToday, companies need consulting in brand image development. That includes research, branding and positioning as well as a strategic genius, Brand Identity Guru Inc. should be your marketing company. Brand Identity Guru Inc. also does top-notch graphic design, ad campaigns, tracking programs and more. We know you want to do more with your marketing than just create an immediate sale (though that’s very important). It’s about creating a long-term relationship between you and your customers. Brand Identity Guru is a marketing company conscious of this need, and aims to keep it in focus during whatever work it does for its clients. We have one goal: use the best people in the business to achieve the best work possible for our clients. One problem most companies face is getting their message heard. The information clutter out there is staggering. Our specialty is cutting through it. We are a marketing company that gets results, while providing personalized service and great pricing the whole way through. Working with Brand Identity Guru Inc. is easy, and will save you the headaches of doing it yourself. These are the typical steps we’ll go through once you choose us as your marketing company: Step 1: Determine your objectives and goals If you don’t have a goal, how do you know what to do? This is one of the basic first questions to ask before beginning a marketing program. As your marketing company, we’ll help you answer it. Step 2: Strategize and draft a budget Once you’ve settled on a goal, determining how to get there with your budget is the next step. As your marketing company, we’ll help you decide on the best balance between costs and returns as it relates to achieving your goal. Step 3: Develop your marketing plan From the results of 1 and 2, Brand Identity Guru Inc. will devise a plan of action to reach your goals successfully and on budget. Step 4: Execute marketing plan We are a fully capable creative shop with the best people in place to turn ideas into direct mail pieces, ads, brochures or whatever you might need. Step 5: Brand Identity Guru Inc. is a marketing company that satisfies its clients from beginning to end. In this last step, we evaluate results of the marketing effort and create a report for you to inspect. Marketing message x Credibility x Visibility = Marketing Success These three variables, when working positively together, create success. Period. But determining how to get those variables to work together is the trick. A marketing company like Brand Identity Guru Inc. can do that trick. Your marketing message isn’t a static entity. It can have a high or low impact on your customers. There are numerous factors at work. The good news is we’re a marketing company that recognizes those factors and can build a marketing program to work with and around them to achieve maximum impact. Often times, it’s your message that needs tweaking. Fortunately, making changes to your message is easy and very cost-effective. For instance: you may already have a website. Simply changing the headline on the home page can make a big difference. Improving your credibility is a little more elusive. Genuine credibility is earned over time through word-of-mouth, actual customer experience and subjective judgment. However, good writing and design in your marketing materials can do wonders for establishing and maintaining credibility. It reiterates that you are a quality company through the subtle statement of the quality of your communications. We’re a marketing company that can help you do your best to promote good credibility. Lastly, visibility is how many people will see your message. Fact is you could have a great message and credibility, but if few people see you or know you, what good is it? Brand Identity Guru Inc. is a marketing company that will help you establish outstanding visibility. It’s highly important to have all three variables working positively for you at the same time. If you’re doing well on two and badly on one, your marketing efforts are spinning their wheels. Brand Identity Guru Inc. is a marketing company that will get your marketing firing on all cylinders. To determine if your marketing is currently running well, take this test: Marketing message: Do people understand it right away? Does it evoke a “that’s for me” response? Can your clients and others explain your marketing message? Is your message on every single piece of marketing from website to business card? Score (1-10) _____ Credibility: Is your work consistently satisfying to your clients? Do you get word-of-mouth business? Is your website chocked full of useful information on you and your services? Is your brand image and marketing literature professional looking? Total Score (1-10) _____ Visibility: Are you an active networker? Do you have regular meetings with your main contacts? Do you speak at professional associations and conferences? Do write articles to be published online and off regularly? Do you have a regular newsletter or email newsletter? Total Score (1-10) _____ Now multiply your answers. That’s your marketing success score. Your marketing success score is an easy gauge to determine where you are. Chances are you need help with at least one area. Brand Identity Guru Inc. is ready to help. We’re a marketing company that knows how to develop winning marketing campaigns. Contact us today to schedule your free brainstorming session—an offer worth up to four hours….FREE! It can’t hurt! If you’re interested in learning more about our Branding
company, the Brand Identity Guru Inc., call us today
at 617.504.2305 or email at sales@brandidentityguru.com |
    
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