Optimized Copywriting
You know brands communicate and that great brands communicate well. You also
know that a brand is a complex image comprised of images and words. Those images
and words are projected into the minds of consumers. Brand Gurus know how consumers
receive and index these words and images in their minds. When the images and words
are well-assimilated in the consumer's memory, the result is confidence and motivation.
The consumer's choice is clear.
It is the same way in the world of search engine optimization with the exception
that words are the communication. You might say that groups of related words might
form an image. SEOs work with simple keywords which are the millions of words
people type into search engines. That's the obvious part. SEOs also work with
complex keyword groupings. There's much more than meets the eye.
Search Engines Know How to Read Between The Lines
In reality, search engines now look beyond the presence of simple, single keywords
in Web pages. The engineers have programmed them to read between the lines and
look at keywords used as a cluster. They now look for synonyms, related words
and stemmed variations of words that appear together. They can ignore the obvious
keywords people use in text links and in Web pages. They've had to. That's
because text link buyers and spammers are putting pressure on the algorithm. So,
if the search engine does ignore the very keywords people use to conduct their
search, how do you write a Web page that they will respect?
This is what professional search engine optimization experts know how to do.
The strategic writing of copy for search engines allows a Web site the potential
to gain rankings on a single targeted keyword, or for a wide array of relevant
keyword phrases. It is one thing to write a Web page for one keyword phrase, but
to write for ten, twenty or one hundred, it takes great skill.
Optimizing copywriting to rank for many phrases is an art and a science. It
is not part of standard SEO training or common thought on search engine optimization
practices. Yet, the end results for clients is tremendous.
Advertising people talk about thinking outside the box
to realize new, better solutions. Competition today demands it. With Brand Identity
Guru as your search engine optimization provider, you're getting an outside the
box edge that no other SEO firm will provide. We achieve the same results with
half the effort and expense because we maximize resources like your copywriting
and linking. This isn't a skill you'll find in a newbie SEO trainee with a big
agency. It's a key part of our SEO value offer.
Brand Identity Guru Inc. is a top Boston
Search Engine Optimization services company. We'll provide you with creative
Web design, skilled SEO and consulting services that will allow your company to
leverage the growing power of search engine marketing. We provide all SEO services
including: keyword research, site structure planning, optimized copywriting, link
development, submission and placement and useful reports.
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