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Organic Search Engine Optimization

Regular search engine listings produce 5 times as many clicks as the top paid advertisements on the same page. They take up the most space on the search results pages too, so it's hard to miss them. These best ranking spots are where you want to be.

Although search engines make a lot of money on paid ads, most people find them annoying and only read the regular search results. They trust the quality and relevance of these listings, and those sites that appear in them enjoy instant credibility and a phenomenal brand awareness boost. Even more, the people who click the links are very well-targeted and are easier to sell to. Since natural search engine listings are free, they are an unequalled marketing value.

Natural or organic search engine optimization refers to any activity that would help your site rank in the regular search engine listings as depicted below. There is an internal and external component. Internal optimization includes the design, structure, internal linking and copywriting of your Web site. External refers to the wording of material on other sites that link to your site, and in acquisition of links to your site.

Your Web Site

Without giving too many secrets away, your site's design, structure and copywriting has a profound influence on rankings. It needs to be optimized. Search engines read deeply into the meaning of the words you use on the site and how you link your pages. The right words must be used well. If it's done poorly, you still may have rankings, however your site's performance will lag well behind what it should be achieving. You can't afford a site operating at 30% of its potential. That other 70% will go to your competitors. Its worse than leaving money on the table.

Yes, there is a cost involved in developing valuable content and carefully optimizing it. In getting a quickie optimization, you create many risks and don't achieve the performance you expect. Many times, the content we develop is valuable in that it informs and appeals to both search engines and people. Optimizing your current content requires careful thought as well.

Other Web Sites Who Support Your Site

SEOs work on your behalf to encourage other Web sites to say the right things about your site and of course, link to it. We don't just ask other Web site owners to link to your site, we help you find and develop a reason for them to link to your site willingly. Therefore, helping you define your value proposition and finding a way to get other Web site owners excited about supporting your site, is a powerful organic optimization strategy.

You should never assume that other Web site owners will find your Web site content, branding, or products desirable. SEOs also take this into consideration when optimizing. Search engines may like your content, and visitors might find it great, but what is it about your site that would get indirect competitors to link to your site? Search engines want to see links from topically related sites and we help develop those links.  Many competitors do link to each other's sites to improve their chances of ranking. This "co-opetition" is just one thing that might be considered when plotting a course to the top rankings. No site is an island. You need to get involved.

Brand Identity Guru Inc. is a top Boston Search Engine Optimization services company. Our combination of resources, planning, decision making, content development and experience in strategy makes us the right choice for your organic search engine optimization. There is no better value.