The BIG Kahuna

Wow, sometimes you just have to scratch your head and?say huh? Have you seen the new ASK.com commercials starring Kato Kaelin? That’s right I said featuring Kato Kaelin. Should I say it again? Are you asking yourself why? Why out of all the potential losers to choose from would you take him? Does the word branding mean anything to you? Fine, let’s assume that ASK.com’s marketing Guru’s were sitting at a table and brainstorming. Hmmm, who do we want as one of the faces of our organization, the VP of Marketing asks the team? Hey I got it! How about Kato Kaelin? After all?his only claim to fame? was being a dumb witness loser in one of, if not the most publicized murder cases in US history. Yea, let’s make him our feature…whoop-dee-do!?

ASK.com, are you kidding me? Really…Kato Kaelin? Does the words brand image ring a bell? Listen if I’m choosing a person to search for while representing your service why not take a more positive person? Even Elvis would have fit the bill and he’s dead. Or maybe not, maybe he’s in Philly??So ASK.com, you go right to the Branding Blunders category of our branding blog. Now you know why hardly anyone uses you as their first choice for?a Search Engine.

This entry was posted on Saturday, June 30th, 2007 at 11:50 am and is filed under Branding Blunders. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.