Ernie Boch Jr. Auto Car Sales and Bob’s Discount Furniture Are Cheese Balls!
Why do business owners do their own commercials and branding? Is it to save money? Is it because of their massive egos? Explain to me why someone, who is clearly not qualified, attempts to become an actor and be creative? I’m just puzzled at the horrendous TV commercials I am forced to watch on a regular basis. I mean really, c’mon already, stop torturing us!
Of course there are exceptions to the rule. Every once and awhile they get lucky and hit the mark. But it’s very, very rare isn’t it? So let’s talk about some of the bad one’s shall we?
?Culprit #1: Bob’s Discount Furniture, C’mon Down!
?Good ole Bob in the same Jeans and sneakers he always wears…you sharp dresser you!
The name says it all doesn’t it? Don’t you think they just sell crap-o-la? Well if you’ve been forced to watch them on TV 12 times a day and then have to listen to them 30 times a day on the radio you’d know what I mean. I actually get upset when one of their overused commercials comes on. Their advertising budget must be massive! Of course they save a ton by not using professionals or attempting to build any type of brand identity. They absolutely have the worst messaging any one company could ever dream up. You couldn’t pay me to even walk into a Bob’s discount furniture. So if annoying people is what Bob’s is going for then kudos, c’mon down!
Culprit #2: Boch Auto, C’mon Down!
?????
This guy loves to put his mug wherever he can (class act huh), like how he’s ripping off Coppertone?
Boch Auto?is one of the largest car dealers in the country, they are massive. Yet the owner, Ernie Boch Jr., does all his own commercials. Again, he looks like a complete idiot, making a fool of himself spot after spot. I honestly think he’s a nut job every time I see him on TV. And this guy has mucho dinero. So why do this? My guess is he has an ego as big as his bank account. Strangely enough he has a lot in common with Bob’s Discount as they have both ripped off the phrase “C’mon Down” from the The Price Is Right game show. Original huh? Keep up the good work Bob and Ernie! Imagine how much?more?successful they would have been if they branded themselves properly. They are successful in spite of themselves.
So all you business owners out there contemplating doing your own stuff…please spare us. It’s very rare that it works. For every one of these guys that gets lucky there are thousands that fail. Hey if you needed brain surgery you wouldn’t let your wacky uncle Ernie do it right? Hire a professional branding agency and do it right.
Maybe we should change our tagline to….dum dum da dum: C’Mon Down!
Follow-Up: I just read a post online that Boch is actually in a trademark law suit over the use of the words “Come On Down” with Bob’s Discount. Maybe Boch should sue the Price Is Right Gameshow as well. Oh and don’t forget the THOUSANDS of cheesy companies that also say “Come On Down”! You couldn’t pay me enough money TO use that tagline. I’d be shocked if they won that suit seeing how they are in completely different industries. I mean really what does he think…people will head out for a BMW and?change their mind and go?with a living room set? But as usual the only one’s who will make out in this ridiculous law suit are the lawyers!
I guess when you have that much money it really doesn’t matter…
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September 21st, 2007 at 8:22 pm
I just happened upon your site after watching yet ANOTHER nauseating Bob’s Furniture Store commercial and sat down to do a search as to WHERE he buys his stuff. My guess is CHINA. These things should come with a warning: “Danger. Exposure to Bob’s Discount Furniture commercials may cause irreversable brain damage.”
Well, I guess as long as you HAVE brain damage, it doesn’t matter whether or not you have furniture that, at the prices they advertised, have to be built like crap. Perhaps in the not too distant future, they will discover that Bob’s Furniture finishes contain lead, which coincidentally, also causes brain damage.
I’m in marketing/branding and agree with you whole-heartedly, their advertising budgets are matched only by the size of their collective egos. I also agree with you that Geico has consistently been in the fore-front of exemplary advertising and branding.
I too, could not be PAID to enter a Bob’s Discount Furniture store, or an Ernie Boch auto dealership. I do feel however, that there are PLENTY of folks who fall prey to this style of advertising.
Thanks for a great site!
September 21st, 2007 at 8:33 pm
Well who’s better than you. Stop being more funny than me! Or is it “funnier”? i don’t know, but stop it!