The BIG Kahuna

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Have you noticed a change in your movie viewing experience? Does it seem like more and more of the movies you go to see are part of a trilogy or even more? Want to know why? Large studios have decided that branding can lead to a lot of sales. And that good branding is better than releasing 10 new movies. Let?s take a look at some of these gems:

Star Wars has one of the best brand identity and brand image in the movie industry. The last three movies were filmed all at once. The same goes for Pirates of the Caribbean, and Lord of the Rings. These movies were filmed in advance because of their strong brand loyalty. Look at the Harry Potter series. Eventually there will be 7 in the series grossing billions of dollars.

Some brands are being brought back to life after a 20 year absence. Take Die Hard and the Transformers. The Transformers is sure to be adding multiple follow up movies as it was a huge success. That?s how strong the Transformers brand was and is after 20 years.

Don?t forget Spiderman, Superman, Batman, Indiana Jones, being brought back to life after 20 years and the list goes on and on. Branding and the movies go together like popcorn and butter. So the next time you head to a part 4 remember that it was successful brand development that brought you there!

This entry was posted on Monday, July 23rd, 2007 at 10:24 pm and is filed under Branding News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.