I was watching TV last night when a Band-Aid commercial came on. The words went something like this: I am stuck on Band-Aid Brand cause Band-Aid’s stuck on me, I am stuck on Band-Aid Brand cause Band-Aid helps heal me. Wow, bummer huh? Band-Aid’s branding is so strong it’s the norm. So now they have to say Band-Aid Brand when mentioning their name. Otherwise they could lose their trademark. Doesn’t everyone call any sticky covering device a Band-Aid?
Their brand identity is so strong they have to now use the word Brand in their marketing and advertising. I guess it’s worth the price to pay to have that type of brand recognition. But the flip side is you don’t want people calling your brand name their product name. When someone goes to the copy machine the last thing you want to hear is that they are making a Xerox while they push the button on an Ikon!