The BIG Kahuna

Well, the man behind the curtain is revealed. Aquafina is selling plain old tap water people. Yup, the stuff you get right from your faucet for FREE.

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?NEW YORK (Reuters) – PepsiCo Inc. will spell out that its Aquafina bottled water is made with tap water, a concession to the growing environmental and political opposition to the bottled water industry.??Yikes, ya mean it?s not sunbathed dripping from a mountain top? With extra enzymes and nourishing treatments? This stuff isn?t cheap ya know. What?s so good about it then??Aquafina says convenience. Convenience at over $2.00 per bottle?

Now that the cat’s out of the bag how will it affect their brand image? That?s the big question. Will everyone now jump ship to Poland Springs? This is a branding question that we’ll have to follow over the next few months.

This entry was posted on Friday, July 27th, 2007 at 5:23 pm and is filed under Branding News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.