The BIG Kahuna

I flew Northwest one time and it was my last time. Not only were their ticket prices ridiculous but their service and offerings was the worst branding I?ve ever seen in my life.

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My client flew me and one of my employee’s to Minnesota from Boston. Round trip per ticket $1300, wow that?s a lot. While on the plane the ?Flight Attendants? came by to offer a snack. The choices were and individual snack or a Red Box. I asked what was in the Red Box and she told me a sampling of a few items. I said I?ll take that, and then she asked me for $3.00. I said hey, wait one lickety second here. I just paid $1300 a piece and I want my Red Box for nada! And furthermore Jet Blue doesn?t charge you for anything and you can have as many snacks as you?d like.?

Her response??You?re not on Jet Blue are you??

I said no, I guess not and passed on the Red Box. I also passed on Northwest forever. And so have a lot of other travelers. This is why their brand identity and brand image are in the crapper. They don?t care so why should you?? Now their pilots are calling in sick so much they are cancelling flights.

Do you really want to be on a plane where the pilots don?t care? Umm, I don?t and won?t. I will never, ever fly on Northwest for as long as I live. I think I have a good 40 plus years God willing. ?You should consider not flying on Northwest as well. That?s what negative branding will do to a company, kill you!