The BIG Kahuna

If you are able to make the ugliest shoe in the history of shoes would you? You would if they were comfortable right? They would have to be otherwise they?d be ugly and uncomfortable.?

?

Well kudos to Crocs! They have made the ugliest shoe on the planet but it?s supposedly so comfortable that people buy them anyway. Apparently they are slip resistant as well but I?m not sure people really buy them for that reason anymore. I think people buy them because they are so damn ugly.? But why buy ugly shoes??

Well, because they are different and if ugly means being different then Crocs has pulled off some masterful branding huh. Everywhere I go I see these ugly shoes and wonder what the heck are these people thinking. Well, they are trying to be different.?Guess what? Soon Crocs will be so popular that they won?t be different. Then they will be a dreaded fad.

So Crocs, you better do something soon to keep your brand identity and brand image in place or you will be the next Kangaroos!

This entry was posted on Friday, August 3rd, 2007 at 10:42 am and is filed under Branding Champions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.