Mini Cooper Mats, Big Vitality Corporation and Zirion Inc. Stink, Poor Service. Another Example of Bad Branding!
As an officer of the brand police I am obligated to inform the public of less than reputable companies and the branding service they provide. Here is an example of a company called Mini Cooper Mats and they also go by Big Vitality Corporation, amongst other names.?
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To give me examples of poor service I?ve included an email string of a company I bought Mini car floor mats from. I ordered the mats about 6 weeks ago but here is the gist of it:?The story begins??
From: Scott White [mailto:swhite@brandidentityguru.com]
Sent: Thursday, July 19, 2007 2:55 PM
To: bill@minicoopermats.com
Subject: ?Where is my order 13? No response to any emails??
Scott White?
I guess I should have been nervous given that this was order # 13? What was I thinking??
From: William McCarthy [mailto:bill@bigvitalitycorp.com]
Sent: Thursday, July 19, 2007 3:03 PM
To: ‘Scott White’; bill@minicoopermats.com
Subject: RE: ?I am trying to find out what happened here ? please give me another hour.?I am terribly sorry about this but I need to do some research.?
Thank you,?Bill?
Okay, sounds like he might care? Let?s see?? He calls me and says the mats I ordered are no longer available. He?ll send me a replacement set of mats free until the mats I ordered come in:?
From: William McCarthy [mailto:bill@bigvitalitycorp.com]
Sent: Thursday, July 19, 2007 4:06 PM
To: ‘Margot Zirion’; ‘Scott White’
Cc: sales@bigvitalitycorp.com
Subject: RE: Phone discussion regarding mats Thank you again, Scott, for your patience.?Per our conversation, we are sending you these checkered flag mats for your Mini at no charge due to the latency associated with your order.? We deeply apologize for the trouble.?I will send you the Union Jack set as soon as I have them from the factory or ship directly from Germany depending on the timing. ?Obviously there will be no additional charges for either mat set. ?Thank you again and I will give you an update in the next few weeks.?
Bill?
That was a stand up thing to do.? So I got the replacement set right away. I did not use them because they don?t match the car. I got another set a day ago. Guess what I got? The same replacement set that I didn?t want.?
From: Scott White [mailto:swhite@brandidentityguru.com]
Sent: Tuesday, July 31, 2007 6:54 PM
To: ‘William McCarthy’
Subject: RE: Phone discussion regarding mats I just received my second box of checkered flags? When is the Union Jack mats coming??
From: Scott White [mailto:swhite@brandidentityguru.com]
Sent: Thursday, August 02, 2007 7:33 PM
To: ‘bill@bigvitalitycorp.com’
Cc: ‘margot@bigvitalitycorp.com’
Subject: Phone discussion regarding mats
Importance: High Hello, again you sent me the wrong mats. When will I get the Union Jack mats I ordered along time ago? Please respond.?
Sent: Friday, August 03, 2007 8:33 PM
To: bill@bigvitalitycorp.com
Cc: margot@bigvitalitycorp.com
Subject: FW: Phone discussion regarding mats?Why aren’t you responding to me? Just tell me if I’m getting the right mats.?
I have not responded to you because of a family emergency.?You received two of the same mats because I told you that you would have them as soon as possible and, in my haste to fulfill your interim order, I sent you TWO of the same mats.?When we talked on the phone, I told you that it would be 3 to 4 weeks until the Union Jack mats come in.?You now have two free sets of mats and the promise of the correct mats when they are back in stock.? I am sorry you are so upset at receiving two free copies of mats, but I don?t know what else to do.?Sometimes it takes a day or two to respond to an email.?I have delivered everything (and more) that was promised to date.? As soon as the new mats come in, I will ship you them. ?Is there anything else that I can do for you at this time??
Bill?
?I have delivered everything (and more)? Ah, really? What about the product I ordered? How about sending me what I ordered? Call me crazy but if I order a steak and you give me fish for free is that okay??This reject actually thinks he?s doing me a favor by giving me a replacement twice. If I wanted that style I would have bought that style. Giving me something I don?t want is useless. Just like this dummy!?
My advice, avoid Mini Cooper Mats, Big Vitality Corporation and Zirion Inc. Unless of course you want stuff for free that you really didn?t want.
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July 10th, 2008 at 2:14 pm
At the time you order the mats the family was having health issues. Margot’s father
Kirk, was diagnosed with ALS (Amyotrophic Lateral Sclerosis), or Lou Gehrig?s disease, last summer. This neuromuscular disease affects the nerves that control the muscles.
They were telling you the truth when they said health issues stated in your
info above. Have some compassion.
Concerned person
P.S. I was Margot 1st Grade Teacher
I found your article when I was surfing the net. It would be responsible on your part
to drop this page it your order was corrected. Did you ever get the correct mats?
Tim Weston
July 10th, 2008 at 2:55 pm
Tim it’s nice that you’re being nice but truth be told I never got the mats. The real reason the mats were late was due to their supplier and getting them through customs. This came from Bill himself.
Companies, employees, people all have issues going on at one time or another. Those issues need to be addressed accordingly and never at the expense of a client.
We really wanted those mats but absolutely no effort was made to get us the correct mats.
Thanks for your concern but it might be better served in helping them run their business.