The BIG Kahuna

Just when you thought it was safe to go back into the cave?

Darn, I just gave big props to Geico and it’s Caveman branding?campaign only to find out that ABC is making a series of the commercials.

I’m so bummed about the Gieco Cavemen. I think they are funny for 60 seconds but for a half hour? How much of the same stuff can you show? And how will this ultimately affect the branding campaign from Geico? What if this show bombs big time? Why would Gieco allow this? I guess ruining a great branding campaign is so easy even ABC Executives can do it!

Goodbye beloved cavemen, I will miss you and I fear this will totally ruin the fine branding campaign of the Geico brand. Why Geico would sign off on this is beyond me. The comercials were witty and funny but now I fear the effects will wear thin. Too bad, such a great branding idea.

This entry was posted on Sunday, August 5th, 2007 at 8:18 pm and is filed under Branding News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.