The BIG Kahuna

So they just concluded some branding research that basically says this;?If kids had a choice between food(s) packaged in McDonald?s wrappers and non McDonald?s wrappers they will like or choose the food more if it comes from the McDonald?s wrappers. Even if the food is exactly the same.?

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They even like carrots more from the McDonald?s wrappers over other carrots. Yikes, that?s some branding folks.?? 70% of kids said the French fries tasted better in the McDonald?s box. Even though the fries were the same. That?s some strong mindshare people.?

So if you?re a parent and you want your kids to eat what you cook here?s what to do. Go buy lots of McDonald?s wrappers and packages (think of the money you’ll save). Cook your own food and tell them you went to McDonald?s for a treat. Sure, it?s okay, they?ll probably eat much better and you?ll get the credit for McDonald?s.?

Be the McHero!

This entry was posted on Tuesday, August 7th, 2007 at 10:46 am and is filed under Branding News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.