Wamu – Washington Mutual Wins Worst Branding and Advertising Award
First they keep changing their name, Washington Mutual, now Wamu 
. Then they come up with the wackiest, off target advertising I?ve ever seen. The latest features a bunch of old men naked. The preface of the commercial is that you can fill out their application so fast that you can do it before you could get dressed??Huh? Is that supposed to be funny? Because it?s not and I enjoy good toilet humor! Seriously it?s unfunny.
But who is it targeting, wrinkly old hags? Are they going for the 75-85 women demographic? Or are they going for the ?I need a mortgage in 7 minutes? client?? Hey executives at Wamu (what a horrible name)?time to fire your big ad agency and start talking about branding and targeting the RIGHT prospects. How about developing a real brand identity and positioning? Even better, fire your VP of Marketing and anyone that approved this ridiculous campaign.?
My bank is Citizens Bank and I can tell you their positioning right off the cuff, neighborhood service, and open 7 days a week. What the heck is Wamu?s??
Maybe it?s: ? For the naked old people to feel 65 again and be able to do at least one thing in under 7 minutes! Now that?s funny!?Good job Wamu, your branding is the worst I?ve seen in a long, long, time. Maybe as old as your latest actors!
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