The BIG Kahuna

Okay, we’re coming into tagline season so we wanted to get this article out right away. So how important is a tagline? Well, it represents your brand identity and positioning. If it’s off target it hurts you and?if you don’t have one it hurts you. A tagline can be powerful and actionable.

Let’s play a little game. Which taglines do you know and associate with? If you know them and the company they belong to then they’ve done their job. Does your tagline measure up?

Tagline?Trivia

What brands are associated with these taglines?

1. You deserve a break today.
2. Be all that you can be.
3. Just do it.
4. It’s the real thing.
5. Where’s the beef?
6. It takes a tough man to make a tender chicken.
7. We try harder.

Answers:

1. McDonald’s
2. U.S. Army
3. Nike
4. Coca-Cola
5. Wendy’s
6. Perdue
7. Avis

Check out some of our taglines/logos that we’ve created for our clients:

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Developing a tagline is a step in the right direction to building a strong brand identity.

This entry was posted on Thursday, August 9th, 2007 at 10:58 am and is filed under Branding News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.