The BIG Kahuna

1.??? I?ve yet to speak to someone that speaks English well enough to know our culture, humor, sarcasm and mannerisms. Life is different in the US so why send one of the most important elements of branding to a foreign country? The money you?ll save will be lost ten fold in the loss of unhappy customers.?

2.??? You are taking jobs from Americans that they actually want to do.

3.??? People don?t like to be tricked. Customers want to know you are reachable and that you care. Outsourcing across the globe says you don?t care.

4.??? Customers are smart enough to know you are being ?cheap?. At least it?s perceived that way and we all know what perception is?

5.??? Education is costly especially in a high turnover industry such as customer service.

6.??? Do you honestly think there is genuine concern for your business?

7.??? This is the number 1 reason: They will never understand your brand identity or positioning which means your clients will develop a brand image of you that is different than your brand identity and positioning.? Don?t spend a nickel to save a penny and ruin your brand identity, brand image and positioning. Think of your customers first before making any decision to outsource to India or any foreign country.

This entry was posted on Friday, August 10th, 2007 at 12:59 pm and is filed under Branding Blunders. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.