Sex Sells
Writing an effective headline for an article is the most important thing you can do. Next you want to tease the reader a bit with a witty description. I just placed an article on Digg with the article title ?Sex? and a description of:?You must be 18 years old to read this article. ?Of course it will be curious to see what we?re going to be talking about.
Alas, we are only talking about the effect that a headline and teaser description has on a potential reader. ?Next time you?re writing an article make sure you write a headline and teaser that will prompt a reader to want to read your article. It?s all part of delivering your brand image.
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September 24th, 2010 at 6:57 am
This reminds me of a funny story regarding a client of our creative design agency. We were talking about raising his sites visibility using stuff like PPC and SEO etc. When asked to come up with keywords which he thought would get reasonable search volumes the list he provided was obscene!
His argument was that ‘everyone searches for porn on the net don’t they’. Following a brief discussion around the concept of relevance (he was in the finance industry) he managed a more reasonable list – one you could show Grandma.
Not only did this underline the point that sometimes it doesn’t matter how many letters you have after your name it was also an eye opening insight into his ‘personal preferences’ – and he seemed like such a nice man too!