Internet Commander – Garry Egan
I found this site today about a guy named Garry Egan. He calls himself the ?Internet Commander?. Here is a bit from the site:?
?I am Garry Egan, Internet Commander. It takes a special professional to acquire the status of Internet Commander. An Internet Commander is one with a large area of expertise. Am I an expert in all areas of the internet? Pretty much.??
Then he has this graphic of course:
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?????????????????????????????????????? All Hail The…
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I see these types of people all over the net and I scratch my head. First off branding is about solving the needs of the client. Not about boasting about yourself. The last thing a potential client wants to read is that. The brand image Garry Egan sends is that of an egotistical person, not someone who can solve my problems.?
Here is another excerpt:?
?An expert, practically, since birth, Garry has been writing code since age 11 and has working knowledge on all consumer development platforms, protocols, and deployment methodologies from terrestrial to satellite, and beyond.??
Wow, an expert since birth huh. Imagine how picked on this kid was at age 11? Who writes ?code? at age 11? Well good for you Garry, at age 11 I was playing baseball, football and other fun games kids play. I liked being a kid. But thanks for patting your self on the back.?If you have to brag about yourself you might as well find a new career path. That?s no way to establish a brand identity or brand image.
But then look at his logo:?
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Now look at Google’s Logo:
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Hmm, does it strangely resemble Google? Maybe that?s because?it appears he?used all of Google?s color schemes and fonts? Personally we recommend differentiation and positioning to our clients not blending in with the pack or ?copying? others. Just our humble opinion of course.
You may want to research the “Internet Commander” Garry Egan before signing on with him…
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August 29th, 2007 at 10:31 pm
I really liked it when you wrote, “First off branding is about solving the needs of the client.”
Something like the “Internet Commander” seems to me a short cut solution designed to get “the commander” noticed in a noisy marketplace.
Keep creating…wise words,
Mike
August 30th, 2007 at 7:03 am
Thanks Mike, it’s nice to see a fellow branding commander take notice! I could write articles like this all day…unfortunately. What did you think about the ripoff of the logo?
August 30th, 2007 at 2:43 pm
It was a clever kind of ripoff of the Google logo. By using the Google color scheme and font he identified himself with the same design language of Google.
It’s like throwing out a few words of German and thus suggesting you speak German when all you really know how to do is order beer and find the toilet.
It disrespects the marketplace by treating us as if we can’t see what he is doing.
Just my two cents.
Keep creating,
Mike
August 30th, 2007 at 2:46 pm
I would say that was a dimes worth, thanks!
September 4th, 2007 at 5:00 pm
it’s not nice to slam a free tool, especially on a paid review, and I’m on your side.
However, I do think his logo colorizing to subliminally remind people of Google is pretty clever.
September 4th, 2007 at 5:22 pm
Hey Scott, I know you guys know each other but thanks for your comments. I must say though that building any type of brand requires differentiation not duplication. So aligning your logo with Google is a bad thing. It also looks like he ripped off your name with the whole “Commander” thing.
Kudos for the # 1 and #2 rankings for Internet Consultant. Excellent job. We dominate for branding and Boston related phrases so it’s good to see a fellow SEO guy making his mark!
I like what you’re doing with your site though. Very profeesional and clean. Keep up the good work!
October 9th, 2007 at 10:55 pm
[...] and scratch my head. This one takes the cake. He calls himself the Internet Commander, his name is Garry Egan. Here is copy from his website which is so poorly written and designed it?s not worth mentioning [...]
January 25th, 2010 at 2:44 pm
Love it!!! This guy tried to get traffic to his site from my blog. When I called him out on it he acted like he had no idea. This guy needs a life and needs to figure out how to do things on his own instead of piggy backing evereyone else like Google.