The BIG Kahuna

Here are some new and tried and true ideas to drive visitors to your web site. These are very easy to do and implement and I guarantee will increase site visits exponentially.

1. Design an e-newsletter and give it away. Believe it or not, not everyone is publishing a newsletter nowadays (dumbfounding) so it is important to give away a?free subscription. You need to?differentiate yourself from the other marketers out there.

You can sign up for our newsletter here: Branding Newsletter?

2. Provide visitors with new and original content. Make sure you tweak your content regularly and keep it up to date. Adding a blog or news section gets this done nicely. This keeps your prospects?coming back for the latest updates.

3. Search Engine Optimization. Frankly it amazes me that everyone doesn?t optimize their web site. If I had to pick one tactic that was guaranteed to work it would be SEO. It has never failed for us or any of our clients. The return on investment for our clients averages 90 days and optimization can literally last for years? If you?re not optimized ask yourself why??

Read more about SEO here:? Boston Search Engine Optimization

 

4. Add a Hi-Def Video. Hi-Def videos like the two that we have drive conversion rates through the roof. It?s like having a 60 second commercial that people watch over and over. Just another great tactic to drive users to the site repeatedly.

 

Check it out: Branding Video?or St Thomas Villas

 

5. Hold free online classes or seminars. These could be webinars or held in?a chat room. The idea of “live” information will?motivate people to visit your web site. You will build trust and?become known as an expert on the subject matter.

 

6. Offer free consulting. A one hour conference call is a great door opener. People will consider this a huge value because you are actually helping them. We offer a free SEO and branding consultation.

You can view ours here: Branding Analysis

7. Make a Blog. Seriously, if you don?t have a blog on your site just throw a noose over a beam, get on a chair and jump. You do know it?s 2007 coming up on 2008 right? A blog can drive insane traffic to your site on a regular basis. Here’s a stat for ya: 80% of Americans know what blogs are read here:

80% Love Blogs

The BIGblog:?Branding?Blog?

8. Let visitors download free software/whitepapers. It could be freeware, shareware, whitepapers, demos etc. Just give them something of value.

You can view ours here: Branding White Papers

9. Offer free online services. They could be search engine help, copy writing, branding etc. The service or should be helpful to your target audience.??

We have a great SEO Analysis here:?SEO Analysis?

10. Give your visitors a free membership to an online club. People love clubs, why not invent your own? You could offer free webinars to VIP members only.

BIG has this in development.

This entry was posted on Monday, September 3rd, 2007 at 7:33 pm and is filed under Branding News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.