The BIG Kahuna

I must say over 17 years I?m pretty frustrated hearing the same old question. Do you have experience in my industry (fill in the blank)? Because my industry is like no other. We are the most complicated business in the history of the world.?

When meeting with a major restaurant chain they asked us if we had experience designing menus.

I politely said no. But I?m pretty sure we?d approach it the same way we would any other job. We?ve done this countless times. We are experts.?

We didn?t get the job. I?m glad. Let me tell you why. Brand Identity Guru does not specialize in any industry on purpose. We enjoy being creative. We don?t want to be stuck in a repetitive industry. And we certainly don?t want to regurgitate any work. ? We bring a fresh look and perspective to any industry.

We?ve worked in Healthcare, Accounting, Engineering, Architecture, Sporting Goods, Service, Foodservice, Landscaping, Travel and dozens more. I?m pretty sure we could have designed the menu.? ?

Don?t you want to differentiate yourself? Then why penalize a firm if they don?t have experience in your industry? We all know there is a learning curve but sometimes if you take a step back you?ll take two forward.?

Have faith in a firm with little or no experience in your industry. As long as they are smart thinkers and have a good process you?ll do well. Trust me we know. When we started we didn?t have any experience in any industry.

Thanks to Spike over at Brains on Fire for inspriring me to write this article. A lot of my articles come from other blog articles I read and then put into my own words and life experiences. In this case Spike has had the same experiences as I have and probably thousands of other branding companies.

This entry was posted on Monday, September 10th, 2007 at 1:08 am and is filed under Branding News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.