The BIG Kahuna

There are thousands of marketing, advertising, branding and naming companies out there to help you with a naming project.? Naming is not easy. It?s not easy because a client has to give in to the agency that is performing the work. You can?t all the sudden become a namer and start ripping out ideas.?

And this is what always seems to happen.

Clients start adding to the process and things get muddled and stray off strategy. Obviously as the client you have input and we are a team?but remember why you hired a naming agency in the first place.? Because they are the experts. We know what we?re doing and it should be left in our hands.?

I see this for all the creative we do. Suddenly everyone?s a web designer or brochure designer etc. This is frustrating for the agency because we are the experts.

Think of it this way;?If you needed brain surgery would you ask the doctor to hold up a mirror so you could see what they were doing and then offer suggestions on possible repairs of your brain? I know a few clients that would say yes, but most of us would say hell no.?

Have faith in your agency after all you hired them. If you?d like to check out our naming services click on the link below:?

Brand Name Development

This entry was posted on Friday, September 14th, 2007 at 10:06 am and is filed under Branding News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.