So I?m an official word of mouth agent for BzzAgent. Basically what it means is I?m given products to get to know and then spread the word about. So I was excited to receive my first word of mouth campaign ? Tequila!?
So I get the Hornitos Tequila package which includes a drink shaker, recipe books, memory stick and a brochure, no, I repeat, no sample of the drink itself. ?
The first thing that hits me right over the head is the HORRENDOUS brand name Hornitos. First I thought Horney, and then I thought Doritos. What the hell, Horney Doritos, YUCK!
Ah, I?m pretty sure when I?m Horney I?m not looking for Doritos. They actually explain the name Hornitos in their brochure with the quote ?OK, minds out of the gutter?. Ah, if you have to say that then you may have a brand image problem.?Seriously, I couldn?t get past the name.
Then I ?Buzzed? my wife about it and she looked at me and said ?does that mean Horney in Spanish? I said no entiendo Senora.?So I bought the Horney Doritos and gave it a taste. Very good, yummy in fact. I like Horney Doritos! But really would I buy it otherwise? Nope. If I saw it on the shelf I?d head right for the Patrone.?
Bottom line, change the name, re-brand and you could have a winner! Call us, we can help.