http://www.brandidentityguru.com/wordpress/2007/10/18/mercedes-benz-%e2%80%9cfreshens-up%e2%80%9d-logo-branding-suicide-to-some/ Branding Opinions From Our Fearless Leader - Scott White Tue, 03 Jan 2012 05:40:07 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.brandidentityguru.com/wordpress/2007/10/18/mercedes-benz-%e2%80%9cfreshens-up%e2%80%9d-logo-branding-suicide-to-some/comment-page-1/#comment-2328 Kat Thu, 05 Jun 2008 08:30:21 +0000 http://www.brandidentityguru.com/wordpress/?p=278#comment-2328 P.S. seperating the star from the name meant: name + star do not have to be visualized as one unity. P.S. seperating the star from the name meant: name + star do not have to be visualized as one unity.

]]> http://www.brandidentityguru.com/wordpress/2007/10/18/mercedes-benz-%e2%80%9cfreshens-up%e2%80%9d-logo-branding-suicide-to-some/comment-page-1/#comment-2327 Kat Thu, 05 Jun 2008 08:28:20 +0000 http://www.brandidentityguru.com/wordpress/?p=278#comment-2327 I just stumbled upon this rant while researching something for Daimler. While I completely agree with the 1st part (logo =/= identity), I am not sure what your mootives for this part was: "Yea, the biggest brands in the world are known for changing their logo from time to time to ?refresh and sharpen? the brand profile. That?s just nutty! She should look for a new job right now." Changing parts of the brand symbol (like font, or color etc) is something MOST brand have INDEED done throughot their history as a part to readjust their overall image. I you feel like it - why don't you look up how many time Mercedes-Benz/ Daimler has changed aspects fo their star & writing. You will find that it is done quite regularily. I just stumbled upon this rant while researching something for Daimler.
While I completely agree with the 1st part (logo =/= identity), I am not sure what your mootives for this part was:
“Yea, the biggest brands in the world are known for changing their logo from time to time to ?refresh and sharpen? the brand profile. That?s just nutty! She should look for a new job right now.”
Changing parts of the brand symbol (like font, or color etc) is something MOST brand have INDEED done throughot their history as a part to readjust their overall image. I you feel like it – why don’t you look up how many time Mercedes-Benz/ Daimler has changed aspects fo their star & writing. You will find that it is done quite regularily.

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