While reading the Brains on Fire blog the other day I came across a posting about Sonic Fast Food. I thought it was a smart fun post and wanted to share it with my readers.
I?m sure you?ve seen these Sonic TV commercials with the two guys that sort of ramble on about random stuff. They?re pretty funny. Anyway, it seems that people have started to make parodies about them and post their own videos on YouTube.
So instead of getting all ?You?re infringing on our copyright? about it Sonic decided to use it to their advantage. They?ve come out with their own YouTube video to challenge these people who are spoofing on them.
This is really a smart branding move. They are really showing how in touch with their audience they are.
Check it out, it?s funny: