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Sonic Commercial ? Branding ? Advertising Smarts – YouTube

While reading the Brains on Fire blog the other day I came across a posting about Sonic Fast Food. I thought it was a smart fun post and wanted to share it with my readers.

I?m sure you?ve seen these Sonic TV commercials with the two guys that sort of ramble on about random stuff. They?re pretty funny. Anyway, it seems that people have started to make parodies about them and post their own videos on YouTube.

So instead of getting all ?You?re infringing on our copyright? about it Sonic decided to use it to their advantage. They?ve come out with their own YouTube video to challenge these people who are spoofing on them.

This is really a smart branding move. They are really showing how in touch with their audience they are.

Check it out, it?s funny:

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Risk is the price you pay for opportunity?Scott White

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This entry was posted on Saturday, October 20th, 2007 at 1:19 pm and is filed under Branding Champions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Sonic Commercial ? Branding ? Advertising Smarts – YouTube”

  1. Branding Blog Branding Company Corporate Internet Brand Image Strategy Says:
    October 30th, 2007 at 8:54 pm

    [...] like our post about Sonic, Apple follows suit with spreading the word in a strategic branding sense. Instead of Apple sending [...]

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