First let me say that all my designers and creatives that work for Brand Identity Guru are Apple/Mac/iPod/iPhone users. They?re part of the Apple cult and branding?for sure. Not me. I?m running a business so I?m a PC guy, sorry.
But I really like the new?branding campaign from iPhone. I like the campaign not because of the features that they are promoting. I mean really, what phone doesn?t have a built in camera for God?s sake. I like it because they are bringing in the regular Joe. They are building the perception of ease of use and one stop shop.
The ad spots feature a ballet dancer and a construction worker. Both non creative or especially business savvy types. I like it. Makes sense and I think they?re really going to expand into new markets because of it. They won?t isolate their current cult following because of it. Seems like a natural progression for them.
And it further differentiates from the geek types that rely on better programming features. That?s me?.geek type. I use the Sprint Mogul:
Which kicks the iPhone?s butt all day long. But it?s not as cool for sure! But then I don?t care about uploading music as I use my phone for business. So in conclusion, if you?re not a geek type like me go out and buy an iPhone. It’s cool.