The BIG Kahuna

In my search for a good video conferencing company I came across a company called AccuConference. Whenever I need to purchase a service I like to do my due diligence so a review of the company?s brand identity and website is the first place I start.

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The logo makes sense from a visual perspective. It connects people together via video conferencing or teleconferencing. It?s not the most creative logo but it suits the purpose of being literal. The next thing I look for is a tagline. Unfortunately there is no real tagline here. Just a description of their services.?

Next I look at the company?s website. It?s somewhat cluttered but pretty easy to navigate. I don?t like how long you have to scroll but that?s not a horrible thing. I really like the use of their corporate blue and yellow as it makes their branding appear seamless and natural. That?s right on point from a branding perspective.?

Now I?m looking for an offer or a call to action. They do have a sign up button on the homepage which is nice. I also like the live chat feature. That demonstrates a dedication to service which is a major part of the branding for any company.??

From a branding perspective this video conferencing company looks like it could be a good one and someone I will call for our needs. I hope they can deliver on their brand promise and ultimately provide the type of service they claim they do. If so we could be partners for years to come.

This entry was posted on Monday, October 29th, 2007 at 7:18 pm and is filed under Branding Champions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.