Did Anyone See The New iTouch Commercial During The World Series?
An avid Apple user, Nick Haley made his own commercial and posted it on YouTube:
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So how did Apple respond? They flew Nick and his idea out to LA and produced his idea professionally. That?s pretty cool and speaks volumes about Apple.
Just like our post about Sonic, Apple follows suit with spreading the word in a strategic branding sense. Instead of Apple sending Nick the old cease and desist they sent him a love letter.
The result, some pretty great PR and an overall feeling of connecting to their customer base. Apple rocks!
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