Alex Rodriguez is going to leave his mark in baseball history as probably the greatest player that ever lived. Check that, the greatest regular season player that ever lived. A-Rod is a proven loser. This is a fact. His brand image is bad, very bad.
Here?s the problem; A-Rod is perceived to be greedy, conceded, egotistical, choker, dirty, poor sport and many other bad adjectives. He?s been on 3 teams that have all failed miserably in the playoffs.
A-Rod can do it all. Except win the important games. Ask yourself this. If you owned a company and had a salesperson that could bring in all the best clients but when it came time to sign them he choked would you keep him? And would you pay him insane money?
A-Rod?s brand is confusing. If I were him I?d get myself a new agent, PR firm and branding consultant. They?re not doing a good job. He should be beloved, not hated. Your personal branding is very important when you?re a sports star.
I know Boston fans cheered ?don?t sign A-Rod?. That?s pretty strange since he?s the ball player he is. He?s a jinx. He?s a team divider. He?s bad news and whomever signs him for the 300 million he?s looking for is destined to be the next loser.