The BIG Kahuna

Alex Rodriguez is going to leave his mark in baseball history as probably the greatest player that ever lived. Check that, the greatest regular season player that ever lived. A-Rod is a proven loser. This is a fact. His brand image is bad, very bad.

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Here?s the problem; A-Rod is perceived to be greedy, conceded, egotistical, choker, dirty, poor sport and many other bad adjectives. He?s been on 3 teams that have all failed miserably in the playoffs.

A-Rod can do it all. Except win the important games. Ask yourself this. If you owned a company and had a salesperson that could bring in all the best clients but when it came time to sign them he choked would you keep him? And would you pay him insane money?

A-Rod?s brand is confusing. If I were him I?d get myself a new agent, PR firm and branding consultant. They?re not doing a good job. He should be beloved, not hated. Your personal branding is very important when you?re a sports star.

I know Boston fans cheered ?don?t sign A-Rod?. That?s pretty strange since he?s the ball player he is. He?s a jinx. He?s a team divider. He?s bad news and whomever signs him for the 300 million he?s looking for is destined to be the next loser.

This entry was posted on Tuesday, October 30th, 2007 at 6:10 pm and is filed under Branding Blunders. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.