No matter what religion you are faith is the cornerstone. You believe in God without seeing or talking to him/her. That?s faith at its finest. After all scientists will tell you there is no proof of God. But yet we still have faith.
We go to worship and pray for an afterlife that will bring us happiness and peace. I have faith and I have never seen or spoken to God (and I mean God has never spoken directly to me). ?
Branding is a lot like faith. It?s hard to see, touch and feel, but its there. It secretly brews within its target market base and flourishes. It protects your company, grows and takes on a life of its own.
It?s very hard to prove that branding is doing its job for a company. There aren?t many proven vehicles that say you made so many sales based on your branding efforts. But those sales are coming from branding. Trust me, branding is there and doing its job?.?Just have faith.