The BIG Kahuna

No one cares about your TV commercials anymore. We really don?t care about your radio advertising. Every TV commercial I see I fast forward through. And I listen to commercial free radio. Stop trying to SELL to me.?

Here?s what I want. I want to belong. I want to brag. I want to be a part of a culture. We recently had a friend stay with us for a week. One morning she asked ?where can I find a Starbucks?? I gave her directions, 5 miles away. She went. Do you travel 5 miles out of the way for coffee?

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Give me an experience. Stop trying to SELL to me. Start making me feel wanted and cared for. I?m not going to buy your deodorant because you tell me to on TV. That does not work for me anymore. I want more than that or I?m going somewhere else.?

Make me feel like I belong and I?ll buy from you. I promise.

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This entry was posted on Friday, November 16th, 2007 at 10:07 pm and is filed under Branding News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.