Please Be Different For Me To Love You
I keep preaching in my branding?blog that trying to be everything to everyone is bad. Companies only see the ability to make as many sales as possible. Hey even though we?re an office supply company why not sell coffee? While we?re at it why not sell neck ties. People in offices wear ties don?t they? Stupid, stupid and more stupid.
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You need to develop a brand identity and positioning and then live it. I found a great little article from John over at Brand Autopsy which says it all.
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Think different, be different and be real.
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