I read a great branding?blog article on online advertising this morning from my friend Jonathan Salem Baskin at Dim Bulb this morning. He questions whether online advertising is or should be a medium in today?s ad world. He makes some really great points. Here?s my response to his article:?
Well I agree that TV advertising is dead, dead and dead. Now we just Tivo or DVR right through that ad spending. ?
Online advertising? I think if we keep moving in a positive direction it will be the most effective way to advertise. Social Media is a tremendous opportunity for advertisers if they play by the rules. If they start “selling” and forget they are “sharing” they will lose big money. ?
Don’t forget Search Engine Optimization (SEO) in this mix of online advertising as well. We’ve optimized all?our clients sites and they are having BIG time success. Sales are increasing at exponential rates.?
The reason? If you are in Google’s top ten then the consumer feels you must be of importance. The walls come down and sales are made. Thank Google and its branding for that.?
We haven’t chased a traditional lead in years. Customers just usually call us in a panic, ready to go. Google branding company, our little company of 15 is #1 and #2. ?
I really believe that there is and should be a place for online advertising. Bloggers are now paid to write reviews. Links from your site suddenly have a value. People who wouldn’t ordinarily have a revenue stream now do.?
It’s here to stay as long as we remember it’s different.