Logoworks by HP ? The Biggest Branding Blunder of 2007
It?s Monday morning and I?m enjoying a cup of Joe and ESPN. Then my morning is torn from me with one TV commercial??
Hewlet Packard (HP) has decided in their great wisdom to get in the logo and web design market. Yup, you can now have HP design a new logo for you. You know HP, the maker of printers and such. Now they are branding, web and logo designers.?
Sorry, I just threw up my cup of Joe. What the *@&* is HP doing extending their brand into the logo and web design world? Are they crazy? Nuts? On crack??
How many of these big companies have to learn the hard lesson that you can?t be everything to everyone. Do they think that because they sell printers that they should now be graphic and web designers? ?
And of course HP has priced their ?design? services from $99 and up. Lots of strategic value in there I?m sure. ?
Damn, now I have to go make a new cup of Joe. Thanks HP, you morons!
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December 31st, 2007 at 12:58 pm
HP?s tag line is ?invent? that should now change to ?acquire and cheapen? I use a LOT of HP products and know other designers who do also?but NO MORE! If it?s all about the bottom line HP, then you?re loosing a grip on the professional designers segment! Shame on you HP! Shame on you Vyomesh Joshi By making ?small businesses look big? you?re pissing the rest of us off THIS IS NOT ?INVENTING?
December 31st, 2007 at 1:06 pm
Tell us how you really feel David…
They are falling into the same trap most do and this is why they are a commodity now (unlike Mac). So let them sell their $99 logos to a local barber shop or whatever. Logoworks by HP is a big time joke.
Kudos to logoworks for making some money in the deal though. Except they sold out to a company that they were ultimately trying to be different then.