Comments on: Xerox Changes Logo and Brand Identity and Takes The Early Lead In Branding Blunders For 2008 http://www.brandidentityguru.com/wordpress/2008/01/11/xerox-changes-logo-and-brand-identity-and-takes-the-early-lead-in-branding-blunders-for-2008/ Branding Opinions From Our Fearless Leader - Scott White Tue, 03 Jan 2012 05:40:07 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Sriram http://www.brandidentityguru.com/wordpress/2008/01/11/xerox-changes-logo-and-brand-identity-and-takes-the-early-lead-in-branding-blunders-for-2008/comment-page-1/#comment-1174 Sriram Sun, 13 Jan 2008 19:54:42 +0000 http://www.brandidentityguru.com/wordpress/?p=450#comment-1174 XEROX has indeed screwed things up! XEROX has indeed screwed things up!

]]> By: brandcurve.com http://www.brandidentityguru.com/wordpress/2008/01/11/xerox-changes-logo-and-brand-identity-and-takes-the-early-lead-in-branding-blunders-for-2008/comment-page-1/#comment-1173 brandcurve.com Sun, 13 Jan 2008 03:53:39 +0000 http://www.brandidentityguru.com/wordpress/?p=450#comment-1173 <strong>Xeros Unveils New Logo After 18-Months of Development...</strong> After 18 months and 5,000 interviews, Xerox (NYSE: XRX) launched its new logo thanks to Interbrand’s creative team this week. Here it is: Now, remember the old logo: Here is what’s being said about the new Xerox logo around the blogosphe... Xeros Unveils New Logo After 18-Months of Development…

After 18 months and 5,000 interviews, Xerox (NYSE: XRX) launched its new logo thanks to Interbrand’s creative team this week. Here it is:

Now, remember the old logo:

Here is what’s being said about the new Xerox logo around the blogosphe…

]]> By: admin http://www.brandidentityguru.com/wordpress/2008/01/11/xerox-changes-logo-and-brand-identity-and-takes-the-early-lead-in-branding-blunders-for-2008/comment-page-1/#comment-1171 admin Sat, 12 Jan 2008 12:49:31 +0000 http://www.brandidentityguru.com/wordpress/?p=450#comment-1171 Ah, it was an honest mistake is all. If you read the article you'll see that I actually read it on Dim Bulb which I credited up top with a link to his site. From Dim Bulb he credited Brand New. I just forgot to put in the link. But It's in there now. Thanks for the catch. Now as far as what I'm saying, that's all me baby! Ah, it was an honest mistake is all. If you read the article you’ll see that I actually read it on Dim Bulb which I credited up top with a link to his site. From Dim Bulb he credited Brand New. I just forgot to put in the link. But It’s in there now.

Thanks for the catch. Now as far as what I’m saying, that’s all me baby!

]]> By: Anonymous http://www.brandidentityguru.com/wordpress/2008/01/11/xerox-changes-logo-and-brand-identity-and-takes-the-early-lead-in-branding-blunders-for-2008/comment-page-1/#comment-1169 Anonymous Sat, 12 Jan 2008 04:43:32 +0000 http://www.brandidentityguru.com/wordpress/?p=450#comment-1169 It looks like you ripped off Brand New (http://www.underconsideration.com/brandnew/) big time here. What's the deal man? You even used a comment (the Kodak, Xbox, X-men graphic) one of their users made... It looks like you ripped off Brand New (http://www.underconsideration.com/brandnew/) big time here. What’s the deal man? You even used a comment (the Kodak, Xbox, X-men graphic) one of their users made…

]]> By: admin http://www.brandidentityguru.com/wordpress/2008/01/11/xerox-changes-logo-and-brand-identity-and-takes-the-early-lead-in-branding-blunders-for-2008/comment-page-1/#comment-1167 admin Fri, 11 Jan 2008 13:59:47 +0000 http://www.brandidentityguru.com/wordpress/?p=450#comment-1167 Why not just add a real positioning line to the old logo and then live up to your brand promise? Why not just add a real positioning line to the old logo and then live up to your brand promise?

]]> By: Lewis Green http://www.brandidentityguru.com/wordpress/2008/01/11/xerox-changes-logo-and-brand-identity-and-takes-the-early-lead-in-branding-blunders-for-2008/comment-page-1/#comment-1166 Lewis Green Fri, 11 Jan 2008 13:53:45 +0000 http://www.brandidentityguru.com/wordpress/?p=450#comment-1166 Scott, You couldn't be more right. As a marketing and communications consultant with several decades of experience, changing what is a recognizable logo is just stupid and a complete waste of money. Xerox screwed up BIG. Scott,

You couldn’t be more right. As a marketing and communications consultant with several decades of experience, changing what is a recognizable logo is just stupid and a complete waste of money. Xerox screwed up BIG.

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