The BIG Kahuna

Starbucks Branding Is Dead And Buried As Howard Schultz Should Be

Starbucks lowers its price to compete with McDonald?s.

You can now get a cup of commodity coffee at Starbucks for $1.00. Starbucks Chairman Howard “I know nothing“?Schultz now wins the award for the biggest branding blunder of 2008.?

Goodbye Starbucks brand, nice knowing you!

This entry was posted on Wednesday, January 23rd, 2008 at 4:58 pm and is filed under Branding Blunders, The Brand Crap List. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Responses to “Starbucks Branding Is Dead And Buried As Howard Schultz Should Be”

1. Jeremy H Says:
   January 23rd, 2008 at 5:12 pm

   Most people don’t know it, however it’s not just McDonalds Starbucks is fearing now. Rather, McDonalds is putting money behind stand-alone coffee shops they are directly targeting against Starbucks.

   They’re calling them McCafe. They bare little resemblance to their fast-food counterpart, and are aimed at diversifying the McDonalds company holdings, much the same way they did with Chipotle.

   It’s sad to see a brand like Starbucks try and compete with McDonalds at their own game. McDonalds owns “cheap”, Starbucks owns a lifestyle.

2. admin Says:
   January 23rd, 2008 at 5:22 pm

   Starbucks use to own Lifestyle, now they own a cup of coffee for $1.00. Good luck with that.

   Gosh when good brands go bad. It’s really a sad day in branding.

3. Branding Blog Branding Company Corporate Internet Brand Image Strategy Says:
   March 4th, 2008 at 7:24 pm

   [...] ? you my loyal readers. Vote for the tiny blog that makes you laugh in the morning over a cup of price reduced Starbucks coffee. Vote for making it easy (or in Magellan?s case ?HARD) to navigate through the streets on your [...]

4. Joe Says:
   March 27th, 2009 at 4:48 pm

   i enjoy everything the the McDonald’s McCafe coffees except the goofy name

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