The BIG Kahuna

It’s the most important thing any company can do. Here’s a case study for one company’s quest for the perfect brand identity.?

Humboldt Storage and Moving decided to get into the moving, storing and protecting of fine art. They knew they needed a brand that reflected the type of service that hit their target market of very affluent clients.

They came to us and we conducted our brand-aid research. Ultimately the deliverable was a value proposition, positioning and brand identity. The new brand identity was to deliver customization through the client’s imagination. If they could imagine it Humboldt could deliver it.?

So we named the new company “Mind’s Eye” and put that with the tagline “Imagine That”. ?

Our next step was logo development:

As you can see we played from the client’s use of their brain to imagine the possibilities.??

And finally the website was introduced:?

http://www.imaginemindseye.com/???

There is still a lot more to do. We’re currently performing search engine optimization on the website and we’ve developed a handout brochure. Next will come a blog and some social media. If they can imagine it we can help them build it.

This entry was posted on Thursday, January 24th, 2008 at 6:34 am and is filed under Branding Champions. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.