The BIG Kahuna

For many years we?ve developed a direct mail list. We have the list honed in to the exact customers we?re looking for. We test our message regularly and refine our call to actions.?

We hear direct mail is dead. Good news for us, less clutter out there huh? ?

I got a call last week from a person on my direct mail list. She?s moved on from the current job she had 8 YEARS AGO. So she hasn?t received a direct mail piece from us in about 8 years.?

She said ?Scott I?ve saved all your direct mail pieces in a folder. They were so well done that I knew there would be a time when I would need your services.??

That time is now, 8 years later.?

Direct mail is dead, whoopdeedoo!

This entry was posted on Tuesday, January 29th, 2008 at 4:47 pm and is filed under Branding News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.