Comments on: Seth Godin – Master Charlatan Volume 2

By: Dave Conrey

Dave Conrey — Mon, 04 Feb 2008 03:43:57 +0000

Don’t get me wrong. I believe in branding just like any good marketer should. I just think there are better ways to do it than others like there are better brand managers than others. Where we probably disagree is on some of the branding tactics, but that’s a whole other conversation.

By: admin

admin — Sun, 03 Feb 2008 13:03:00 +0000

I can’t be sterotyping becuase that’s what brand managers are suppose to do. Now if they don’t do it correctly then it doesn’t matter if you agree with me or Seth. They’re just bad employees.

On the charlatan front we’ll have to agree to disagree. Any great charlatan has believers otherwise they wouldn’t be a charlatan. If you believe what Seth is preaching that’s cool. I don’t. I think he’s great at packaging up old ideas and turning them into his own to sell books. I believe in branding because I know it to be true.

But that’s just my humble opinion as a branding guy.

By: Dave Conrey

Dave Conrey — Sat, 02 Feb 2008 20:29:08 +0000

I would have to argue that you’re stereotyping as well. Regarding points 1 through 5, my response is, “not always.” Some brand managers do their job correctly and some do it poorly. Maybe your experience is to the former, but I have met some really terrible brand managers in my time.

Also, it’s impossible to call Seth a charlatan because that would imply he doesn’t know what he’s talking about, and since most of what he talks about is marketing and promotion, and he does a fantastic job of marketing and promoting himself (which is his main priority), I’d say he knows what he’s doing. therefore, not a charlatan.

By: Walt Goshert

Walt Goshert — Fri, 01 Feb 2008 15:08:06 +0000

Seth Godin:Charlatan of Branding Word-of-Mouth?

By: admin

admin — Fri, 01 Feb 2008 04:18:06 +0000

I think that sometmes Seth is full of crapolla and has no idea what branding really is. And yes I think he’s a charlatan. But that’s just me…a branding guy.

By: Martin Bishop

Martin Bishop — Fri, 01 Feb 2008 03:37:54 +0000

This time I went down the same road as you did with a slightly different angle. See my new post:

http://brandmix.blogspot.com/2008/01/branding-straw-men.html

I also emailed Seth to ask him what it is with him and beating up MBAs. It seems very Marxian (Groucho) considering he has one.

By: Michael Martine

Michael Martine — Fri, 01 Feb 2008 01:09:31 +0000

LOL, I meant to say “reflect well on you”. You know, like how correct spelling reflects well on you.

By: Michael Martine

Michael Martine — Fri, 01 Feb 2008 01:08:23 +0000

Although I love the idea of “tribe management” (and aren’t those people called leaders?), I see what you’re getting at. And I’m not saying you’re doing this just for attention, but coming out and taking a whack at Godin’s ideas certainly gets attention.

Be careful with the word charlatan. You’re engaging in name-calling, which may not especially reflect will on you. I mean, seriously, do you think Seth is deliberately deceptive?