Comments on: E-Trade Wins The Worst Super Bowl Ad

By: Jessica

Jessica — Wed, 06 Feb 2008 16:55:51 +0000

I thought the Planters commercial was mildly humorous, but not very original. It was very similar to those Axe body spray commercials, where the guy just spritzes some on and the women come running like animals in heat. Same concept, reversed genders.

By: admin

admin — Wed, 06 Feb 2008 16:36:09 +0000

Yes that nipple one (I think it was Amp) was HORRIBLE. What were they thinkin?

By: Roger Green

Roger Green — Wed, 06 Feb 2008 15:38:17 +0000

The Career Builder ad using pandas with Chinese dialect: Cringe-inducing. E-trade vomiting baby – just dumb. Here’s a bad ad, though: the guy uses his nipples to charge a car – not only was it uncomfortable, but, without looking, I don’t remember the product. (Some beverage, I imagine.)
I didn’t much care for the Planters’ ad, but people I know liked it. They remembered the brand, they thought it was a wonderful way to rethink traditional beauty, AND they thought it was funny, and at the expense of the guys crashing into everything, not the woman.

By: Joseph "Giuseppe" Zuccaro

Joseph "Giuseppe" Zuccaro — Wed, 06 Feb 2008 15:19:34 +0000

I agree that the baby vomiting was at best sophomoric, but I said it in my guest blog below here and I’ll say it again; the Planters Peanut commercial was offensive in its portrayal of a woman attracting men. I do not consider this a “politically correct” issue, but rather an issue of decency and maturity, and brand messaging – a brand should not be elevated at the expense of an individual or group who do not measure up to another group’s standard of “beauty.” In this case this as is the worst because it taints the brand – Planters, which as the sponsor of the Super Bowl, should have known better.

By: Dave G

Dave G — Wed, 06 Feb 2008 14:22:05 +0000

I thought most of them were terrible. One I thought did do well was the Coke ad with Charlie Brown finally getting the football of course disguised as a Coke Bottle.

By: admin

admin — Wed, 06 Feb 2008 14:01:10 +0000

It’s only powerful if people who talk about it go to E-Trade and use their service. Otherwise it’s talk that will soon be forgotten. Or it will go like this: “Remember that funny puking baby commercial? That was funny huh? Stock trading and puking babies just don’t mix in my world, but I’m serious about trading. It’s not fun to loose money in the stock market is it?

By: Mike

Mike — Wed, 06 Feb 2008 13:51:50 +0000

This commercial, along with the Careerbuilder “follow your heart” commercial got the vote for most disgusting at my Super Bowl party.

Here’s a question for you though…

How powerful is having the worst Super Bowl commercial? After all, you still have a chance of being water cooler talk the next day and people will remember the ad.