The BIG Kahuna

Just received this email today from this guy:?

Scott,

OK, I love your amazing site and company and whatnot; allow me to pick one teensy little bone with you:

“Southwest Airlines: I?ve never even given this brand a chance, enough said.”Huh?? Southwest is one of the greatest brands I have ever experienced.? Sadly, they don’t fly directly into Boston, so I could understand a bit of the disdain on your behalf.? But where else can I get an on-time, friendly flight from Phoenix to Denver with leather seats and snacks and tons of leg room for $50?

They aren’t winning on price alone?they reinvented the game: short haul, non-stop flights; no seating assignments; and on.? If one were to miss their flight (or just decided against going, and instead chose to drive to San Diego in order to play volleyball at Mission Beach), their ticket is automatically banked?the price of the ticket is redeemable online, in full, for the following 12 months.

What’s more, they have posted profits for over two centuries in an industry that has brands hitting Chapter 11 quicker than a tween with a new Harry Potter book.

Regardless, you are absolutely brilliant.? I love your site, your wit, and your wisdom.? I am originally from Minnesota (though I live in the much warmer city of Phoenix now), so I love your Kevin Garnett, too.? Suns/Celtics in the NBA finals?? Wouldn’t that be something?

Thank you for the inspiring work!

Cheers,Ben Bacon
Chief Brand Officer, Principal
Resol?t
benbacon@resolutfocus.com?

Website: http://www.resolutfocus.com ?

Well Ben, thanks for the note and your thoughts! I guess I don?t like Southwest because they had that reality show and I thought that it was tacky and it portrayed them negatively. That coupled with the fact that a flight for $50 is un-nerving. Who?s flying these planes for $50 a ticket, it?s scary to think about it. So I?ve never given them a shot and I have bad feelings towards them.

But that?s an image thing with me. Thanks again for the kind words and note.

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