The BIG Kahuna

It?s pretty funny to watch terms being made up by these word of mouth marketing?guys and people acting like sheep to use them. I mean c?mon ?being remarkable?? I think Seth Godin coined that one.??

It?s ?revolutionary? huh?

Pretty ?state-of-the-art? wouldn?t you say? Ah, how I love the old school verbiage.?

Or another one being thrown around is developing ?movements? instead of the traditional ?campaign?. Apparently campaigns have an expiration date according to some? They do? Then what will we ever do with the term ?on going campaign? er, ah movement??

Look if you need to put a new shinny name on an old approach fine. Go ahead, but don?t make it sound like you?ve re-invented the wheel because you haven?t. You?ve given it a new shinny name is all.?

I must admit after really reading Seth Godin?s stuff I?ve come to realize one thing. This guy should write fortune cookies! He?s got these great one liners stuffed inside a cardboard cookie like no one?s business.

This entry was posted on Monday, February 25th, 2008 at 9:44 am and is filed under Branding News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.