The BIG Kahuna

I just received another RFP today from a prospect that I?ve been communicating with for a few years now. As you know I have strong feelings about receiving RFP?s (request for proposals). My feeling is, don?t send them to us. Period.?

If you can?t take the time to meet with qualified PARTNERS concerning your branding then you?re not serious about building a brand. Seriously, you?re not buying widgets here people. You need to get to know a few companies, hear their suggestions and recommendations and then make a decision. Who knows they may even suggest something outside of your darn RFP that you may actually like. You know, thinking outside the box kinda stuff.?

Pricing up a website and a brand makeover via an RFP is wasting your time and everyone else?s. Stop wasting everyone?s time.?Branding is serious business, treat it as such.

This entry was posted on Wednesday, February 27th, 2008 at 4:58 pm and is filed under Branding News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.