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Reviews and Word of Mouth

When you?re looking to buy a product do you read reviews online? I do. And it most certainly drives my decision making process. Reviews are a form of word of mouth and people value word of mouth. ?

I just bought my wife an Olympus E-Volt 510. I read reviews and compared it to the Nikon. For the features and cost the

Olympus faired better. The reviews were all glowing. This built up trust in the product for me. ?

So now I feel confident because reviews were good. Now I need to decide where to buy my product? I notice I can buy it for far less at no-name internet stores. But have you ever checked their return policies or tried to call them? Off to Amazon I go and pay and extra $50 and feel confident in my purchase. ?

Moral of this blog??

  1. Get people reviewing your products/services
  2. Review the reviews of your product/service
  3. Work on obtaining great reviews by interacting with customers and reviewers
  4. Keep conversation alive by setting up tools like message boards and blogs
  5. Build credibility/trust (like Amazon)
  6. Word of mouth is an important part of branding
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This entry was posted on Saturday, March 29th, 2008 at 8:45 am and is filed under Branding Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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