The BIG Kahuna

Companies spend billions, trillions of dollars a year to make customers loyal to their brands. They hire professional branding company‘s, ad agencies and marketing firms.

But maybe, just maybe we should all steal a page from the CMO of a major gang. Maybe we should interview people like Sonny Barger (is he still alive?)?the once leader of the Hells Angels Gang. Why are they proud to be called 1%?

?

Well that’s pretty exclusionary when you think about it. Not everyone can or wants to get in. But those that do make it in (usually by committing a crime) are loyal to the brand.

Gangs are what every brand aspires to be. A group of committed, loyal followers that will follow whatever the brand dictates. They tattoo themselves, wear?logo’d?clothing and live the lifestyle of the brand. They are the ultimate brand enthusiast.

Gangs spread the word like no other company. They do this freely and with passion. When you join their club you become a brother, family. How many companies can say that?

Now I’m obviously not approving the gang life (after all it’s criminal) but how they spread the word, and develop brand loyalty…well that’s something to think about.

This entry was posted on Friday, April 4th, 2008 at 9:24 am and is filed under Branding News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.